TAKTEEK DIGITAL MARKETING AGENCY

Artificial Intelligence & Automation Policy

takteek.net — Digital Marketing Agency, Riyadh, Saudi Arabia

Artificial intelligence (AI) and automation technologies are emerging as powerful tools for improving productivity and analysing data, yet they may raise ethical and legal challenges if used without controls. Takteek Agency in the Kingdom of Saudi Arabia seeks to adopt these technologies responsibly in a manner consistent with our Islamic values, local regulations, and the integrity principles we uphold. This policy has been established to define the principles and procedures that guide the use of AI and automation across all our marketing operations.

1. Objectives & Scope

• This policy applies to Takteek Agency’s employees, partners, service providers, and any party using AI or automation tools within the agency’s projects.
• It aims to ensure safe and responsible use of modern technologies in compliance with Saudi regulations and international standards, while respecting privacy and enhancing quality and transparency.

2. Principles for AI Use

2.1 Responsible Use

• Takteek Agency adopts the principle of thoughtful AI utilisation; we use it to enhance the capabilities of our experts rather than replace them. We view AI’s role as assisting in data collection, analysis, and idea generation, while creativity and final decision-making remain with humans.
• We use technology to add genuine value for clients, whether by accelerating routine tasks or creating innovative workflows.

2.2 Transparency & Accountability

• We are committed to clearly informing our clients when we use AI in their projects, explaining the purpose of its use and how it affects outcomes.
• Our team assumes full responsibility for all content or decisions produced by AI tools, and ensures that any outputs are reviewed and edited before being relied upon.

2.3 Fairness, Reliability & Safety

• We ensure that our systems treat all individuals fairly and do not lead to discrimination or bias.
• Applications must be reliable and operate safely, adhering to quality standards and continuous testing.

2.4 Privacy & Data Security

• We protect our clients’ data and are committed to maintaining strict confidentiality; we share it only for its intended purpose and in accordance with legal consents. We respect the Personal Data Protection Law (PDPL) and apply technical and organisational measures to protect data.
• We avoid using sensitive data in AI models without explicit consent and work to anonymise data wherever possible.

2.5 Inclusivity & Bias Mitigation

• We recognise that AI models may contain biases inherited from training data; therefore, we work to review outputs and minimise any biases.
• We strive to make our systems inclusive for all users and do not use models that lead to discrimination or exclusion.

2.6 Transparency & Explainability

• We ensure the operation of AI systems is documented so that the reasons for recommendations or results can be explained to clients, and we provide channels for communication and enquiry regarding any decision.

2.7 Human Accountability

• With the use of AI, humans remain responsible for final decisions. We train our team on how to evaluate, review, and rely on AI tools safely.

3. Permitted Applications

• Analysis & Reporting: Using algorithms to analyse data, forecast trends, and improve marketing strategies.
• Research & Content Enrichment: Using AI to generate initial ideas and draft preliminary content, with experts reviewing and editing it to ensure accuracy and quality.
• Operational Automation: Such as scheduling posts, managing email campaigns, and targeting advertisements based on pre-defined rules.
• Customer Support: Using chatbots for basic customer service purposes, with the option to contact a human agent when needed.
• User Experience Enhancement: Leveraging AI to personalise the user experience based on browsing behaviour in a privacy-respecting manner.

4. Prohibited Applications

• Full Reliance on AI-Generated Content: Using content produced directly from tools without review and editing by specialists is prohibited, as such outputs may be repetitive or inaccurate.
• Automated Decisions Affecting Individuals: AI is not permitted to make decisions affecting individuals’ lives, financial situations, or legal standing without human oversight.
• Creation or Distribution of Misleading or Harmful Content: Using AI to produce content that violates ethical, cultural, or religious values, or that contravenes Saudi Arabian law, is prohibited.
• Data Misuse: Using AI for data collection or information inference in a manner that violates privacy or exceeds legal consents is forbidden.

5. Data Protection & Privacy

• We adopt advanced data encryption and secure storage mechanisms, and apply data classification policies to protect against unauthorised access.
• We do not share data with external parties without clear consent and for a legitimate purpose, with full disclosure of any sharing.
• We conduct periodic reviews of data protection procedures and systems used to ensure compliance with the latest technical and legal developments.

6. Risk Management & Output Review

• We assess potential risks for each project involving AI use and develop contingency plans to address errors or deviations.
• Output accuracy is verified using multiple tests and human auditing to prevent errors or biases before publication or adoption.
• In the event that an error or negative impact from AI use is discovered, we act quickly to correct it and notify all relevant parties.

7. Training & Awareness

• Takteek Agency provides ongoing training programmes for employees on the safe and responsible use of AI and automation, with a focus on principles of fairness, transparency, and privacy.
• We encourage our team to report any inappropriate use of tools or any ethical concern related to these technologies, and we foster a culture of accountability and reporting.

8. Policy Updates & Continuous Development

• We recognise that technology and laws change rapidly; therefore, we treat this policy as a living document updated regularly in response to new developments.
• We schedule periodic reviews of AI and automation principles to ensure alignment with changes in regulations, legislation, and modern technologies.
• Clients and partners will be notified of any major updates, and continued engagement with us constitutes acceptance of the updated terms.

9. Complaints & Communication

• For any inquiries or concerns relating to the use of AI or automation at Takteek Agency, please contact the Quality Department or Customer Service through approved channels.
• We are committed to responding to inquiries within a reasonable timeframe and addressing any concerns or complaints relating to the use of these technologies.

Takteek Agency is committed to harnessing AI and automation technologies to serve its clients and achieve tangible results, without overlooking individual rights, religious values, and legal frameworks in the Kingdom of Saudi Arabia. This policy is a fundamental part of our future vision, which is built on responsible innovation, transparency, and irreplaceable human creativity.