From a site full of 404 errors and previous hacking issues… to 1,000 daily visits for a treatment center in Saudi Arabia!
At Takteek, we took over the website of a Saudi center specializing in treating behavioral and cognitive disorders. The site had previously been hacked, had more than 100,000 404 pages, toxic backlinks, limited content, and very poor speed—with almost no traffic from Google.
Over 12 months, we transformed this site from being almost digitally dead into an effective acquisition channel generating an average of 700–900 visits per day, with peak days hitting 1,000 daily visits. Growth then continued until the site exceeded 1,200 visits per day.
We focused on four main pillars:
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Deep technical cleanup (404, 410, disavow, speed and indexing improvements)
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Restructuring pages, categories, tags, and internal linking
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Executing a content plan targeting 500+ keywords and 200+ FAQs with 70+ specialized articles
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External and local support via bookmarks, Saudi local directories, Google My Business, and Quora presence
As a result, the website’s monthly impressions grew from about 5,000 to nearly 570,000 monthly impressions at peak performance. Most visits started coming from symptom-related articles, FAQs, and service content related to autism and speech in Saudi Arabia—significantly increasing the chances of conversion into bookings and inquiries from parents.
Also read: Marketing for Saudi contracting companies: A guide to doubling projects and profits
1. Quick Overview of the Website and Its Initial Status
The site belongs to a Saudi center that treats behavioral and cognitive disorders (autism, Down syndrome, speech and behavioral issues in children and adolescents).
When we took over the project, the situation was as follows:
A previous virus infection that led to the site being hacked
An enormous number of fake/generated pages, resulting in nearly 100,000 404 pages
Toxic backlinks pointing to deleted pages
Limited content and poor speed due to technical issues such as heavy images and slow code
Almost no visits from Google despite strong search demand in the niche
The goal was:
To clean up the technical code
Then turn the site into a primary resource for parents interested in autism, Down syndrome, and behavioral/cognitive disorders in Saudi Arabia
And reach an average of 700–1,000 daily visits from organic search, based on the size of the market
Phase One: Technical Cleanup and Indexing Control
A) Diagnosing the issues
Reviewing Google Search Console: crawl errors, huge numbers of 404 pages, impact of the previous hack
Identifying URL patterns generated by the hack
B) Adjusting the robots.txt file
Blocking crawling for paths affected by the hack
Keeping crawling open for the critical sections: autism pages, Down syndrome pages, services, and the blog
This step alone did not remove the pages from the search results, and they kept appearing in Google. So we moved to a more robust solution.
C) Applying 410 status codes to hacked/deleted pages that would never return
Converting useless 404 pages into 410 (Gone)
The goal was to speed up their removal from the index and reduce wasted crawl budget
D) Removing weak content
Deleting or merging old, thin, or duplicate pages
Keeping only pages that were worth improving
E) Handling toxic backlinks and boosting speed
Identifying bad links and submitting a disavow file for the worst ones
Improving site speed: image compression, reducing scripts, optimizing the mobile version
Fixing sitemap issues and broken internal links
After these steps, crawl and indexing metrics started to stabilize, and the site became ready for serious content investment.
Phase Two: Structuring the Site Internally (On-Page & Internal Linking)
A) Creating clear categories
For example:
Treating children’s psychological problems
Autism in children
Down syndrome
Speech and communication disorders
Adolescents and mental health
This helped both Google and visitors understand the main sections of the site quickly.
B) Organizing tags
Tags such as:
Autism
Down syndrome
Stubborn child
Aggressive child
Bedwetting
Adolescents
We used tags to connect closely related topics and improve indexing for long-tail keywords.
C) Optimizing titles and meta descriptions
Rewriting SEO titles and meta descriptions to target parents’ search queries in Saudi Arabia
Including phrases such as: “in Saudi Arabia”, “in Riyadh”, “best autism treatment center”
Improving subheadings within articles to cover direct questions
D) Strengthening internal linking
Linking educational articles to service pages
Interlinking related articles (e.g., autism symptoms → early intervention → diagnostic steps)
The goal: increase session duration and distribute link equity across the site.
Also read: Best Digital Marketing Agency in Buraidah 2025: Why Choose Takteek to Grow Your Business?
Phase Three: Content Strategy (500 Keywords + 200 FAQs)
A) Keyword research
We targeted more than 500 keywords related to:
Autism in infants, children, and adolescents
Down syndrome
Speech and communication disorders
Behavioral and cognitive disorders
With a focus on common phrasings and search patterns used in Saudi Arabia.
B) Frequently Asked Questions
We targeted around:
120 questions about autistic children
100 questions about Down syndrome
These were turned into:
Standalone articles
Sections within longer articles
Or dedicated FAQ pages
C) Producing 70+ articles
Including:
Articles on Autism Spectrum Disorder: symptoms, causes, types, autism in infants (2–10 months), autism in teenagers, temporary autism, etc.
Articles about skills and behaviors of autistic children: sleep, eating, tantrums, play, speech problems
Articles about Down syndrome: types, symptoms, how to deal with it, educational programs in Saudi Arabia
Service-oriented content: best autism treatment center in Saudi Arabia/Riyadh, what is Applied Behavior Analysis (ABA), how to book an assessment session, etc.
D) Taking YMYL and trust into account
Publishing articles under specialists’ names whenever possible
Highlighting qualifications and certifications
Emphasizing that the content is educational and does not replace direct clinical evaluation
Phase Four: Off-Page & Local Work
A) Building external links and bookmarks
Creating free backlinks on sites with decent domain profiles
Creating dozens of social bookmarks for the articles (at one stage, about 52 bookmarks, averaging 2 per article)
B) Local directories
Adding the center’s website to around 30 local directories in Saudi Arabia, with service descriptions and local keywords
C) Google My Business & Quora
Writing an optimized business description and services list on Google My Business (now Google Business Profile) to improve local visibility
Creating a Quora account, answering 19 questions, and publishing answers in the fields of autism, Down syndrome, and behavioral disorders, with references back to the site
The Results: Reaching 1,000 Daily Visits
After completing the above phases:
The site moved from almost zero organic traffic to:
An average of about 700–800 daily visits from Google
Peaks around 1,000 visits per day
Performance continued to improve until traffic stabilized above 1,200 daily visits after the contract ended—clear proof of the strength of the SEO and content strategy
Monthly impressions in search results jumped from just a few thousand to hundreds of thousands
The majority of visits began coming from:
Symptom-related articles and FAQ content
Service content related to autism and speech in Saudi Arabia
Most importantly, these visits came from highly motivated parents with strong intent, which significantly increased the probability of converting them into bookings and inquiries.
This improvement is clearly visible in the growth curve when comparing the first two months after takeover with the last two months of the content plan.
Monthly performance snapshot
| Month (Year 1–2) | Monthly visits (sessions) | Monthly impressions |
|---|---|---|
| April (Year 1) | – | 5K |
| May | 190 | 8.77K |
| June | 191 | 9.29K |
| July | 516 | 29.7K |
| August | 720 | 42K |
| September | 1.04K | 51.5K |
| October | 1.96K | 88.5K |
| November | 3.76K | 162K |
| December | 5.32K | 248K |
| January | 8.15K | 324K |
| February | 10.8K | 368K |
| March | 16.2K | 489K |
| April (Year 2) | 23.1K | 570K |
| May (Year 2) | 21.4K | 565K |
Key Success Factors in Brief
Radical treatment of technical issues from the hack, 404 errors, and toxic links
(robots.txt + 410 + page removal + disavow)
Clear site structure (well-defined categories + organized tags + optimized titles + thoughtful internal linking)
Content plan built on 500+ keywords and 200+ FAQs specific to Saudi Arabia
Production of 70+ specialized articles that answer real questions from parents
External support via bookmarks, local directories, Google My Business, and Quora
Adherence to YMYL guidelines and trust-building by displaying specialists’ names and qualifications
Through this experience, we at Takteek proved that SEO for treatment centers in Saudi Arabia is not just about writing articles. It starts with:
Deep technical fixes
Organizing the site structure
Then building in-depth content that answers real parent questions
While respecting trust and reliability standards (YMYL)
The success of this project confirms that systematic, integrated SEO can transform a damaged, neglected website into a powerful digital asset that consistently drives high-quality traffic.
Investing in solid foundations with a specialized team like ours pays off in the long term as sustained growth in visibility, visits, and real opportunities to convert visitors into actual clients.
